The blog:
Pitching your USE-IT Map

Securing funding for a USE-IT map requires careful planning, tailored communication, and a clear understanding of the sponsor’s needs. By following the advice from our Perfect Funder Guidebook, you can create a persuasive pitch that inspires funders to support your vision. With a compelling story and a solid plan, you’ll be well-equipped to bring your USE-IT map to life!

Article outline

Most USE-IT maps are initially funded by local municipalities, particularly in departments like tourism, youth, or culture. Municipalities not only provide resources but also connections that amplify your project’s reach. If direct grants aren’t available, look for individuals within these departments who can advocate for your project.

Additional sponsor types include:

  • Tourism organisations (visitor centres, city promoters).
  • Youth centres interested in educational projects.
  • Universities looking to engage international students.
  • Regional bodies with funds for local initiatives.
  • European funding programs like Erasmus+ and European Solidarity Corps.
  • Local businesses and accommodations (e.g., hostels) that benefit from increased visibility.

A diverse set of sponsors not only strengthens your budget but builds a network of invested supporters.

Tailor your pitch to sponsor goals

Research each sponsor’s mission and priorities to show how your map aligns with their objectives. For example, if a city promotes sustainable tourism, emphasise how your map redirects visitors to less crowded areas. In the guidebook you’ll find the example of Bordeaux, where the city supported the map after seeing its alignment with their cultural and environmental goals.

Emphasise the unique value of a USE-IT map

Sponsors may ask what sets USE-IT apart from other guides. Explain its core values:

  • Authenticity: Recommendations by locals who love the city.
  • Non-commercial: Quality-driven, not paid placements.
  • Youth-focused: Designed for young travellers.

Cities like Prague have used these values to gain support despite competition from commercial guides. Emphasise that USE-IT maps capture the city’s true spirit in a way other guides cannot.

Highlight community engagement

Describe your plans to involve locals through consultations, map content, or events. Funders value projects that foster community pride and involvement. Nantes, for instance, successfully engaged residents in shaping their map, appealing to funders who prioritise cultural support.

Pitch with confidence and authenticity

Funders support projects led by passionate, capable teams. As advised in the guidebook, approach sponsors “not as someone begging for money, but as someone with a strong project that benefits the city”. Share your personal connection to the map and why it matters to you. Your genuine enthusiasm can be contagious, helping sponsors see the project’s value. Last but not least, make sure to anticipate questions sponsors may have, such as:

  • How is this different from other guides? 
  • What’s the environmental impact? 
  • Why focus on young travellers?

Preparing for these questions shows funders you’ve thought deeply about the project’s impact!

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